Indies, primarily independent authors, filmmakers, artists, and photographers, wear more than one hat. We create and market our work, too. This is hard work. The up side is that we get to keep the earnings we generate.
Becoming expert marketers is not a task creative people take to easily, especially in the constantly changing landscape of Facebook, Pinterest, Twitter, StumbleUpon. The “shop fronts” are growing by the month.
Let’s face it, we’d rather be sipping cappuccinos or tea while typing out our 1000-2000 words for the day, than figuring out the best marketing angle for our new film or book. Unfortunately, we don’t have a choice. No marketing, no sales.
Imagine having sixty thousand followers, as some do. Tweeting about the release date of your new book or film has the potential of reaching a great many people. Factor in that your tweet may, in turn, be retweeted by some of your sixty thousand followers, and you can see how the word can spread.
Following people randomly, however, is time consuming. Only 10% to 20% of people you follow, follow you back. The trick is to follow a high volume of people daily until your number of followers grows to a respectable size.
In this article I want to highlight a method for acquiring Twitter followers more easily—through a site such as blastfollow: http://brianmcarey.com/blastfollow/. This is a free website that allows you to follow by hashtag. You type in a word relevant to your blog, book, or film, do an automatic search, then do an auto-follow. If you follow about 1000 people per day you’ll get at least 100-200 followers back. Maybe more.
Here’s the sort of hashtags I use to identify potential followers who can benefit from my blog on writing:
#IAN1 (Independent Author Network)
I’ve acquired an extra 2000 followers in a few days so far, using this method.
You can too.
Acquiring a large twitter following is one way to spread the word about your work. Using a site such as blastfollow can help you achieve this.
Image: Kivi Leroux Miller