So, you have a new release—you’ve written a new novel, posted it it up on amazon, and are hoping to generate some buzz to make it stand out from the millions of other books vying for the readers’ attention.

So, what now?

Advertising your new release:

1. Make sure you have an intriguing, eye-catching cover.

A book cover is the first thing a reader sees. Without a first good impression the chances of your book being noticed decrease dramatically.

2. Make sure you have a catchy, to-the-point longline that allows the reader to grasp the gist of the story with minimal effort.

The blurb of my newest novella, Before the Light, reads:

What has the world’s most powerful quantum computer, operating on board the space station Gravity, discovered about the birth of the universe that it is refusing to divulge? Chief programmer Sam Yeager is sent to find out, only to learn of a plot to sabotage the machine that could result in the death of the crew.

3. Feature a snippet of a great review on the cover itself.

Reviews have become increasingly difficult to procure, thanks to Amazon’s draconian limits placed on reviewers. Counteract this by sending your book off to readers you respect and quote a line or two from them on the cover itself. Here’s what author Donovan Roebert said about Before the Light:

“Calls to mind some of the best and most meaningful stories of H.G. Wells.”

I placed this memorable quote on my cover to entice the reader.

4. Use social media to announce the arrival of your book and follow it up with a series of interesting posts.

In another article I will look at where and how best to advertise you books for optimal results.

Summary

A great cover, good reviews, and social media support are essential in getting your new release noticed on platforms such as amazon.